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"For many companies, the
ability to successfully manage change has led to a distinct competitive
advantage.
"Change management is often
defined as the continuous process of aligning an organization with
its marketplace and doing so more responsively and effectively
than industry competitors. Organizations must have business
processes in place that enable the firm to reorganize, reengineer,
downsize, implement new technologies, or merge at a moments notice.
Companies must be prepared to cope with a faster change cycle,
requiring the ability to handle change whenever the market or customer
demands it."1
Organization change happens individual by individual, work group
by work group, throughout an organization. But, no matter how you
look at it, all change is personal and people accept change differently.
Most people don't resist change, they resist others trying to change
them. In order for people to change, they must feel that a
compelling personal reason to change. To put it simply, they must
have a sense of 'what's in it for me?' Sometimes the what's in it
is as basic as "You've got to do things differently if you want to keep
your job." Hopefully, most of the time you can articulate the
reasons for change in such a way that your employees readily buy into
the change and work to quickly make it happen.
Successful organization change requires that people have a clear understanding
of what they are changing to. (Your business
VISION)
In general, people are more willing to change if they feel a degree of ownership
in how the changes which must affect them will be designed and implemented.
Employee buy in and involvement are keys to a successful change.
Critical
Elements for a Successful Change:
-
Lead the change - (WHO) Do you have
a champion who personally sponsors the change, who stands for the change,
who makes the change part of his/her leadership agenda, and dedicates time
to the change? Do you have a group with enough power to lead the
change?
-
Develop the vision - (WHAT) What is
the change supposed to accomplish? What will the business look like
after it has changed?
-
Create a desire for change - (WHY)
(Strategic Plan)
Is there a believable reason to change? Is it widely shared and
understood?
-
Building commitment - (WHO ELSE)
Is there a commitment from a strong network to make the
change work?
-
Change the way that your business works
- (HOW) What management practices, policies, or systems will be affected
by the change? Have you plans to align them?
(Strategic
Design)
-
Monitor Progress - (HOW) What metrics
will you use to measure and monitor the success of your change?
(Goal
Alignment)
Hughes Consulting can
customize
a change acceleration workshop that will move your business from its current
state to fulfilling the vision you've created for your business future. We
can facilitate the process, help you determine the appropriate actions to take
along the way, and then help you to manage and monitor the change to ensure
success.
1 2003
Corporate Executive Board
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