A Strategic Plan is an analysis of a business, its customers, its competitors, the marketplace in which it competes, and a long-term strategy for how it will meet the demands of each.  Ideally the Strategic Plan includes data about market share, past operating performance, an analysis of the competition, and an in-depth analysis of the company's most significant competitors, details about its strategy, obstacles, and how to address them. 

Has your business done a Strategic Plan?

• Do you thoroughly understand the market you operate in?
• Do you know all of your competition and what their strengths and weaknesses are?
• Do you understand the needs of your current customers?  Have you identified and created a target plan to capture new customers?
• Do you know where you create value?  How to maximize that value?  What actions to take to capture the value?
• Do you know where your growth opportunities are?  Do you want to sell more to your current customers?  Do you want to stretch into a new market?

Effective business strategies are based on answering three key questions:

• What is the attractiveness of the market?
• How are we likely to perform relative to our competition in meeting customer needs in this market?
• Can we sustain our position in this market over time?

Hughes-Consulting can take you and your business leaders through a Strategic Planning workshop that will give you the answers to all of these questions and help you to make the right plans to control your future.